The battle for second place in the US hamburger chain wars is heating up. Burger King, which for years staked its fortunes on male-centric advertising filled with sexual innuendo, has left an opening for Wendy’s to overtake it as the chief rival to McDonald’s.
With burger consumers increasingly demanding about taste and quality, Wendy’s is poised to pass Burger King in market share sometime next year, according to Mark Kalinowski, restaurant analyst at Janney Capital Markets.
It would be the first time that Wendy’s, which was founded in 1969, has overtaken Burger King.
