Three years after launching the brand Marlene ® in Spain, the Italian consortium VOG has started a new marketing initiative: tastings in major wholesale markets.
This series of tastings in the major wholesale markets will enable professionals and food business operators to enjoy the flavors of 7 varieties of apples Marlene ®: Red Delicious, Royal Gala, Fuji, Stayman Winesap, Braeburn, Golden Delicious and Granny Smith.
The tastings has been held on December 13th in Mercasevilla, and on December 14th in Mercajerez market. Other promotions will be launched in retail stores, and a television campaign will also be held.
Source: AgroTerra
