Tasteful Selections LLC introduces a line of specialty potatoes.
Products include fingerling potatoes, small potatoes in red, white, yellow and purple varieties and in sizes ranging from marble and peewee to standard B and C.
Tasteful Selections plans to key in on flavor descriptors to help consumers understand the “unique taste and texture profiles of each product.”
To do that, Tasteful Selections plans to go beyond the standard yellow, red, white and purple categories with its “Signature Flavors,” which are varieties identified by blind consumer taste panels to have superior and unique taste.
The brand should start hitting shelves around May 1, said Russell Wysocki, president of RPE, which is marketing the brand. The brand will be available to retailers throughout the United States.
